1st Place
Sentra
Sentra is a real-time decision intelligence layer embedded in retail banking frontline interactions.
Core trick
Merges customer data into a digital twin and surfaces explainable vulnerability flags as next-best-action prompts during live calls.
Description
Sentra is a real-time decision intelligence layer embedded in retail banking frontline interactions. It transforms fragmented customer data into a dynamic “digital twin,” enabling agents to understand customer context, assess vulnerability, and take the most appropriate action (proactively or during live interaction).
Key Features:
- Digital Twin: Real-time, contextual view of the customer (financial, behavioural, interaction signals)
- Vulnerability Assessment: Explainable identification of financial stress and customer risk with clear guardrails
- Intelligent Orchestration: Dynamic next-best-actions, including recommendations, suppression of harmful offers, and tailored guidance
- Agent Interface: Real-time prompts, reasoning, and suggested actions during calls