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1st Place

Sentra

Sentra is a real-time decision intelligence layer embedded in retail banking frontline interactions.

Core trick

Merges customer data into a digital twin and surfaces explainable vulnerability flags as next-best-action prompts during live calls.

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Description

Sentra is a real-time decision intelligence layer embedded in retail banking frontline interactions. It transforms fragmented customer data into a dynamic “digital twin,” enabling agents to understand customer context, assess vulnerability, and take the most appropriate action (proactively or during live interaction). Key Features: - Digital Twin: Real-time, contextual view of the customer (financial, behavioural, interaction signals) - Vulnerability Assessment: Explainable identification of financial stress and customer risk with clear guardrails - Intelligent Orchestration: Dynamic next-best-actions, including recommendations, suppression of harmful offers, and tailored guidance - Agent Interface: Real-time prompts, reasoning, and suggested actions during calls

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